Greater Cambridge in 2041

The Greater Cambridge in 2041 Plan takes inspiration from what is unique about the area. New development must minimise carbon emissions and reliance on the private car; create thriving neighbourhoods; increase nature, wildlife and green spaces; and safeguard unique heritage and landscapes.

Cambridge City Council and South Cambridgeshire District Council are working together to create a joint plan for the two areas – which is being referred to as Greater Cambridge. This will ensure that there is a consistent approach to planning, across both areas.

Project Mood Board

A rough layout of each of the Cambridge scenes was created with reference photos and notes.

Bespoke Illustrations

We were tasked with creating bespoke illustrations for the Greater Cambridge area that reflected its villages, towns and city.

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Bespoke Illustrations

We created bespoke illustrations for the Greater Cambridge area that reflected its villages, towns and city.

Detailed Views

Each landscape was highly detailed and included, houses, shops and other buildings that are distinct to the Greater Cambridge area.

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The Unicorn

We are imaginative and agile creatives, with years of industry experience, who combine our core team with a hand-picked group of local specialists

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