Let's Make a Change

During the pandemic the local authority saw an opportunity to close roads and encourage walking and cycling.

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The Benefits of Walking and Cycling

Before

After

To emphasise the benefits of the lifestyle changes we created designs that demonstrated the differences that it would make.

Illustration Style

We needed the illustrations to resonate with a broad audience, so we chose a cartoony style that felt approachable and widely relatable.

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Let's Make a Change Bollard Adverts

The Let's Make a Change bollard adverts were primarily placed in close proximity to schools to promote walking or cycling instead of driving to school.

Let's Make a Change Bus Adverts

The Let's Make a Change bus adverts went through a number of design iterations before appearing on our town buses.

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