Building on the back of the COVID pandemic the local authority saw a once in a lifetime opportunity to close roads and encourage walking and cycling.
To emphasise the benefits of the lifestyle changes we created designs that demonstrated the differences that it would make.
The illustrations we created needed to appeal to a broad demographic. We therefore chose a cartoony style, as we thought this would have the broadest reach.
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The Let's Make a Change bollard adverts were primarily placed in close proximity to schools to promote walking or cycling instead of driving to school.
The Let's Make a Change bus adverts went through a number of design iterations before appearing on our town buses.
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