Keep Moving Suffolk

Keep Moving Suffolk was a local campaign to support & encourage people to get active and stay active, in response to the Coronavirus outbreak.

Thousands of Suffolk primary school children walked to and from school as part of National Walk to School Week.

We created the Keep Moving Suffolk Walking Challenge resources for Suffolk’s Most Active County programme who distributed them to 104 Suffolk primary schools catering for over 25,000 children.

The fun and engaging resources included a special classroom wallchart with accompanying daily reward stickers for each child and an activity book for every child in the school to help animate their journey to and from school.

The Wallchart Design Process

As this was the third year that we had created resources for the Keep Moving Suffolk Walking Challenge, we wanted to create something that was distinctive from previous years but still in-keeping with the brand.

By centralising the townscape we were able to create more space around the outer edges to place the pupils stickers. Each coloured area corresponded with a day of the week.